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What's your raison d'etre?

Updated: Aug 19, 2021

We all need a good reason to get up in the morning, brush our teeth and step out into this crazy world. The Japanese have the concept "Ikigai", referring to having direction or purpose in life, a sense of fulfilment and meaning. Similarly, the French have the phrase "raison d'etre" or "reason for being." We all have to work to create meaning, and nurse it; learn our ethics, morals, boundaries, and purpose.

Sustainability is HvG's number one goal - aiming for clean, beautiful, quality clothes with equal pay and proper acknowledgement of people, material and time. HvG uses deadstock, reducing waste and saving valuable materials. Our beautiful accessories are a fine example - the material is made by our beloved French neighbour - HvG's Silk Dupion Hair Bow is well made and a treasure to wear.

HvG has a beautiful selection of new detached collars for you to try, carefully designed for sustainability; you can mix and match with countless garments, endless fun from one item. We also highlight our new range of Alice-bands, created with the user in mind. HvG does not use glue in construction, unlike most. Instead, skillfully hand-sewn velvet gives a more plush, comfortable, sustainable feel.

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